This project began with research into the established Paris 2024 brand guide. Since the Olympics were last held in Paris during the summer of 1924, much of the branding draws from the city's history and the Art Deco style as a nod to that era. Key design elements include the use of a traditional arch shape in the font and iconography, Marianne--the symbol of the French Republic, famously depicted in Eugène Delacroix's Liberty Leading the People--and the Phryge, a traditional hat, which serves as the official mascot of the games.
The next step involved developing concepts for two social media ad campaigns. The first campaign was designed for Instagram and aimed to introduce the new Olympic events debuting this year--breakdancing, sport climbing, skateboarding, and surfing. The second campaign, created for Facebook, focused on the Olympics as a whole while highlighting the history behind the Olympics in Paris.
Final Instagram Posts
These designs put emphasis on the dynamic movements of each event through the use of the Paris 2024 mascot, the Phryge. As well as sticking to the brand through the use of color, font choice, and art deco shape overlay.
Final Facebook Posts
These designs are meant to display the sense of fortitude, determination, and esteem the Olympic games invoke and are meant to work in tandem with a text description that would further explain the connection between the 1924 and 2024 Paris Olympics
